Ok, so today this evening I was watching the Superbowl on my TV just like a million other Canadians. Although I am a big football fan, I also enjoy watching the cool commercials that air during the Superbowl because they actually give you something to look forward to during breaks from the game. Luckily, with the prompt nature of online sharing, all commercials were easily viewable on Youtube or a specific Superbowl commercial site. However, it would have been nice to watch the commercials on my television during commercial break instead of having to go look for them online and wait for my laptop to load them once I found what I was looking for.
An article published on the New York Post’s website states that “According to a new Nielsen survey, more people tune in on Super Sunday to watch the ads than to see the game itself. Fifty-one percent of respondents said they enjoyed the ads more than the action on the field, while 49 percent preferred the game.” Now I’n no analyst, but if half of the people that are going to tune in to a television program are tuning in to watch the new commercials, I’m guessing you are going to want to include those commercials! Granted, there were a few that were granted to CTV from NBC including the Budweiser “hockey game surprise” which can be seen below, but I don’t see why the marketing for some products, especially car companies, was edited out of CTV’s broadcast. I would have loved to have watched the Honda CR-V commercial that parodied Ferris Bueller’s Day Off with Matthew Broderick or Chevrolet’s Glee music video, and was disappointed by their absence.
So what do you think? Was this a missed opportunity by CTV to air local commercials instead of the big Superbowl specialty commercials which companies paid 3.5 million dollars to have played for 30 seconds during the game, or do you think that the Superbowl should be less about advertising and more about the game of football (congratulations to Eli Manning and the Giants). Comment below to let me know, and I’ll see you next time 🙂
Sackville's Sight 